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Pet-Net Newsletter FAQs
How does the Pet-Net Newsletter work?
The Pet-Net newsletter is sent monthly to your clients. Designed to appeal to the pet-lover, it features articles and information on basic health and behavioral topics.
The main goal of the Pet-Net Newsletter, however, is to provide a way for you to communicate with your clients. To that end, in every issue there are two sections that feature information about you and your clinic; "special offers" and "staff updates." In addition, the newsletter's "from" field carries the name of your clinic, and the short "greeting" at the beginning of the email is "signed" by you.
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What information can I include?
That's up to you.
We recommend that you feature personal information about your staff and clinic so that your clients feel like a part of your "family." Talk about new additions to the staff, the clinic cat, renovations, etc. In addition, you could feature a 'blog (web-log) every month; a paragraph or two from you that talks about the happenings of the previous month.
We also recommend that you feature a "special" each month; some special offer that will bring customers in. If you'd like your special offers to coincide with articles on the same subject, just let us know and we'll keep you updated.
This is a chance to "sell" your clinic to your clients, so feel free to be creative in your promotions.
How do I collect email addresses and get subscribers?
Ideally, all of your clients should be set up as subscribers; that way you can reach everybody at once. If you choose to do that, simply gather your clients' email addresses and send them via email to us.
If you choose to let your subscribers "opt-in" to the newsletter, there are several ways to do so:
1. Staff members can suggest that clients sign up at check in or check out (obviously the more enthusiastic your staff members are about the newsletter, the more clients will sign up.)
Helpful points to bring up:
A client's email will never be used for anything other than the newsletter
Let the client know that you will be running special offers every month, and that it will be in their best (financial) interest to take advantage of what the newsletter has to offer.
2. Keep the laminated newsletter copies on your counter with a sign up sheet nearby so that clients can add their email addresses, then email those to us.
3. You can also provide your clients with sample copies of the newsletter that include a sign-up email address. They can then sign up on their own if they choose to.
What if one of my clients objects to being subscribed?
You can point out that each subscriber is offered the choice to unsubscribe with every issue.
What if one of my clients says that they're unable to receive the newsletter, or that it's coming through in an unreadable format?
Your client must be able to receive HTML messages in order to receive the newsletter in it's final form. If they cannot receive HTML, contact us (or have the client contact us) and we may be able to send out a plain text newsletter.
Can they sign themselves up?
Absolutely. You can place a sign-up graphic on your website and clients can do it all themselves. In addition, we'll give you an email address that clients can use to sign up.
(If you don't have a web site, let us know. In addition to
newsletters, we also design web sites.)
I want to run a special in next month's issue, what do I do?
Simply send us an email (see above and below) with the information, and we'll get it scheduled.
If you'd like to schedule your specials so that they match our content, let us know, and we'll let you know in advance what subjects we'll be covering.
What kind of content do you feature?
Since our newsletter is designed to appeal to a very broad range of pet-lovers, our content is very general. We cover health and behavioral issues but we stay away from controversial subjects; we don't run pieces on the evils of de-clawing or the unfairness of leash laws.
Since the newsletter is designed to draw clients in, we do often feature articles on the importance of preventative care.
In addition, our specialty stories are positive; we'll run a piece on the cat who found his way home after 2 months and 600 miles but we probably won't feature the story about the puppies who were abused.
If you're interested in a specialty newsletter, for example,
if you'd like on that focuses on just cats or exotics, let us know. We are in the process of putting new ones together.
What else do you offer?
We offer web design, in-house newsletters, brochures, advertising, articles and employee manuals.
When are newsletters sent out?
After your initial mailing, which will be within one week of your sign-up date, newsletters are mailed out on the 1st of every month.
How much does it cost?
The fee is $69.95 per month for an unlimited number of subscribers.
How does the billing work?
For the first month of your service, the order is handled manually through our ordering page.
After that your fee is automatically deducted from your credit card. You can also choose to make quarterly payments.If you would like to cancel your service, you must notify us at least 24 hours before your scheduled send, otherwise the fee will be deducted as usual, and there will be no refund.
How can I contact you?
You can contact us via email (see below for our address) at any time. If you'd like us to call you, please include your phone number in your email.
We strive to return all correspondence within one business day and we are also often available via email on weekends.
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